It’s hardly shocking that the Kansas City Chiefs rank among the NFL’s most beloved teams, especially considering their consecutive Super Bowl victories. Their triumph over the San Francisco 49ers in Super Bowl LVIII last month attracted a staggering audience of 210 million viewers, setting a new record.

Having two-time NFL MVP quarterback Patrick Mahomes leading the charge, Kansas City holds the promise of long-term relevance, particularly if they persist in bolstering their wide receiver corps around him. Yet, their current surge in popularity stems from a different factor altogether.

Travis Kelce Dating Taylor Swift Has Made the Kansas City Chiefs Even More Popular

Kansas City Chiefs, Travis Kelce, Taylor Swift
Jan 21, 2024; Orchard Park, New York, USA; Taylor Swift celebrates after Kansas City Chiefs tight end Travis Kelce (not pictured) scores a touchdown in the 2024 AFC divisional round game between against the Buffalo Bills at Highmark Stadium. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports

Despite the reluctance of traditional NFL fans to acknowledge it, Travis Kelce’s association with 14-time Grammy Award winner Taylor Swift has significantly contributed to the growth of the game. Even prior to the Super Bowl, a record-breaking 55 million viewers tuned in to watch the Chiefs face off against the Baltimore Ravens in the AFC Championship Game, marking the highest viewership in NFL history for that event.

Moreover, Swift’s influence helped generate a staggering $331 million in revenue for the NFL, stemming from increased ticket sales, merchandise purchases, and advertising revenues. Kelce, a nine-time Pro Bowl tight end and future Hall of Famer, witnessed a surge in jersey sales, catapulting him into the top ten of players’ jerseys sold. Not only that, but his newfound popularity has also resulted in lucrative endorsement deals worth millions of dollars.

Kansas City Chiefs Star Travis Kelce Has Traveled to Support Taylor Swift on Eras Tour

Kansas City Chiefs, Travis Kelce, Taylor Swift
Feb 11, 2024; Paradise, Nevada, USA; Kansas City Chiefs tight end Travis Kelce (87) celebrates with girlfriend Taylor Swift after defeating the San Francisco 49ers in Super Bowl LVIII at Allegiant Stadium. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports

Of course, much of the press that the couple has received throughout the NFL season came as a result of Swift’s attendance at Chiefs games. However, the four-time First-Team All-Pro tight end has also gone to great lengths to support her as well.

During the Chiefs’ bye week, Kelce traveled to Argentina where Swift was performing as part of her Eras Tour. After Super Bowl LVIII, he flew to Sydney, Australia to spend a few days with her. Swift was there for a couple of weeks as part of her world-wide tour.

Kelce only spent a few days in Australia before returning home for prior commitments he had with teammates and friends. As a result, he was not there when Swift’s father reportedly punched a member of the paparazzi who was trying to get through the popstar’s security personnel in order to get closer to her.

Taylor Swift’s Family Is Thrilled She Is Dating Kansas City Chiefs Star Travis Kelce

Kansas City Chiefs, Travis Kelce
Feb 11, 2024; Paradise, Nevada, USA; Kansas City Chiefs tight end Travis Kelce (87) celebrates after winning Super Bowl LVIII against the San Francisco 49ers at Allegiant Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports

 Being the most famous popstar in the world certainly has its drawbacks, and incidents like the one Swift’s father was involved in is among the chief of them. Indeed, security is a great concern for Swift’s family, who worry that she is too welcoming and kind to fans. After the news of what happened in Australia came out, sources close to the family told The Daily Mail that things like that are a big reason why they are so happy she is dating the six-foot-five, 250 pound football player:

“Taylor’s family and everyone who knows her is so relieved by her relationship with Travis—not only because she is madly in love but also because he makes her security personnel job much easier.

“Travis is a big dude and no one would mess with him because, when it comes to Taylor, he would not play if someone tried to come near her. She has a built-in bodyguard at all times. Travis has vowed to keep her safe and there is no doubt about this. No one will try to come close to her when she is holding hands with her powerhouse boyfriend.”

As previously noted, Kelce was absent when the paparazzi attempted to breach Swift’s security personnel in Australia. It begs the question whether they would have been as daring had the three-time Super Bowl Champion been present.

The entire Chiefs roster could be included in the group of football players willing to safeguard the singer. Secondary coach Dave Merritt recently disclosed that the players consider her an integral part of their family.